Business growth that matters.

We will help you build a purposeful, iconic brand in a fun, energetic and efficient way.

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20 years of branding experience

growing iconic global brands
like Dove, Ben&Jerry’s, Bacardi, Lipton, and Jack Daniel’s.

Grow faster with a strong, purposeful brand

How can I grow faster? That is a question most successful business owners will ask themselves regularly. You too may feel you could be doing better.

The good news is, you already have the number 1 asset in hand to drive both faster and more meaningful growth – and that is your brand.

Faster growth requires strengthening your brand.

Iconic brands have powerful brand identities that allow for emotional connections with their audience.

They create appealing brand messages and have a compelling vision for a better future for both people and planet.

Sounds like long, hard work? You will find it can be fun, energetic and efficient.

Start boosting your growth now and book a call with an expert.

How Will Working With SEPTEMBER GROWTH
Transform My Business?


Grow your business sustainably with a winning strategy based on deeper understanding of your customers and their needs.


Craft an iconic brand identity, and create appealing brand stories that spark emotional connections with your audience.


Discover your purpose and use it to make people and planet thrive. Brands grow faster when they have more meaning.

Case Studies


Food & Beverages

Their problem was

Charlie’s ran into a “no” after presenting their proposal for expanding distribution at their ideal large retail customer. Their product ticked all the trend boxes, but their brand story did not cut through.


A compelling brand positioning and narrative, that intuitively resonates with consumers, customers and partners and increase appeal, impact and growth. Over the course of only 1 month with a meeting frequency of less than 1 day a week, this project was delivered to full satisfaction, propelling the brand forward.

“Thank you, I thoroughly enjoyed this process. You were able to grasp what is motivating us, what we believe this brand is about, and put it to a clear positioning and brand story.”

Charlie's Organics, CEO


B2B marketing services

Their problem was

Barracuda wanted to sharpen their positioning and expand their services portfolio to customers


After discovering their purpose, choosing their core values and defining their strategic priorities, Barracuda has improved their customer journey and created clear guidelines for communication. This has enabled them to share their unique expertise better and win in their market

“We are more focused now and have developed and tested a few new business initiatives during the process, with success!”

Barracuda Uninc., Founder


Face-to-face marketing / HR

Their problem was

The CEO of Streetwise saw that her biggest opportunity was not attracting new clients, but new employees. In the younger age bracket where the company usually finds staff, competition is increasing. She wanted to refresh her employer brand to attract more and higher quality co-workers.


The approach led to a sharper brand identity, refreshed values and a new purpose statement that fully energized the team. This paved the way for discovering creative, new recruitment activities co-created with young employees, discovering insights and input to optimize candidate journey.

“Absolutely happy with the process, the results and fast pace that Madelon delivered on our project. From the start, guiding me through the right questioning, being flexible to include relevant parts discovered on the way and above all, creating a fun and personal atmosphere where everyone feels excited and open to join and share opinions.

The combination that Madelon brings of guidance, analyses, delivery and fun, made the project even more valuable. I would not hesitate to work with her again, besides the results, a gift for your company or team!”

Streetwise, CEO



Their problem was

The founders of the CouCou Club were unsure about their next product innovation. They had been very successful with their last beauty tool, but wanted to know whether going for a next tool, would limit their potential in the longer term.


The newly chosen route was a spot-on choice that resonated with shoppers’ needs, causing a steady increase in sales, and proving to be a crowd-puller in times of Covid-19.

“It was eye-opening. We now know what our true purpose is, and are making conscious choices in product development. Recommended for those looking for inspiration or to sharpen their vision”

CouCouClub, Founders

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