Charlie’s ran into a “no” after presenting their proposal for expanding distribution at their ideal large
retail customer. Reason? Their product ticked all the trend boxes, but their brand story did not cut
through. The Charlie’s team worked with SEPTEMBER on the following:
- Uncover the founders’ and brand purpose
Interview the ideal customers and their needs
- Clarify the brand solution on 3 levels; functional-emotional-societal
- Map goals, vision and product philosophy
- Write the brand manifest and brand book
- Deliver a selling story that convinces
Results? A compelling brand positioning and narrative, that intuitively resonates with consumers, customers and partners and increase appeal, impact and growth.
Over the course of only 1 month with a meeting frequency of less than 1 day a week, this project was delivered to full satisfaction, propelling the brand forward.
The CouCou Club
The founders of the CouCou Club were unsure about their next product innovation. They had been very successful with their last beauty tool, but wanted to know whether going for a next tool, would limit their potential in the longer term. SEPTEMBER helped them:
- Uncover their deeper motivations and purpose
- Re-discover the pains of their target customer
- Define the role they aspire to play in their lives
- Formulate their product philosophy
- Align their innovation strategy
Result? The newly chosen route was a spot-on choice that resonated with shoppers’ needs, causing a steady increase in sales, and proving to be a crowd-puller in times of Covid-19.
We Are Barracuda
Barracuda wanted to sharpen their positioning and expand their services portfolio to customers.
The Barracuda team worked with September Growth on the following:
- Discovering customer needs through in-depth interviews
- Defining founders’ and company purpose validated in an employee survey
- Co-creation of new value propositions with clients
- Creating communication plans
- Setting goals, team and individual targets
Result? After discovering their purpose, choosing their core values and defining their strategic priorities, Barracuda has improved their customer journey and created clear guidelines for communication. This has enabled them to share their unique expertise better and win in their market