Charlie’s Organics

Charlie’s ran into a “no” after presenting their proposal for expanding distribution at their ideal large
retail customer. Reason? Their product ticked all the trend boxes, but their brand story did not cut
through. The Charlie’s team worked with SEPTEMBER on the following:

  • Uncover the founders’ and brand purpose
    Interview the ideal customers and their needs
  • Clarify the brand solution on 3 levels; functional-emotional-societal
  • Map goals, vision and product philosophy
  • Write the brand manifest and brand book
  • Deliver a selling story that convinces

Results? A compelling brand positioning and narrative, that intuitively resonates with consumers, customers and partners and increase appeal, impact and growth.

Over the course of only 1 month with a meeting frequency of less than 1 day a week, this project was delivered to full satisfaction, propelling the brand forward.

“Dankjewel, ik heb enorm genoten van dit proces. Je begrijpt goed wat ons motiveert, waarin we geloven en hebt dat in een duidelijke positionering en een mooi merkverhaal gevangen.”

Charlie's Organics, CEO

The CouCou Club

The founders of the CouCou Club were unsure about their next product innovation. They had been very successful with their last beauty tool, but wanted to know whether going for a next tool, would limit their potential in the longer term. SEPTEMBER helped them:

  • Uncover their deeper motivations and purpose
  • Re-discover the pains of their target customer
  • Define the role they aspire to play in their lives
  • Formulate their product philosophy
  • Align their innovation strategy

Result? The newly chosen route was a spot-on choice that resonated with shoppers’ needs, causing a steady increase in sales, and proving to be a crowd-puller in times of Covid-19.

“Het was een eye-opener. We weten nu wat onze echte purpose is, en maken bewustere keuzes in onze product ontwikkeling. Aanbevolen voor iedereen die op zoek is naar inspiratie of het aanscherpen van hun visie”

CouCouClub, Founders

We Are Barracuda

Barracuda wanted to sharpen their positioning and expand their services portfolio to customers.

The Barracuda team worked with September Growth on the following:

  • Discovering customer needs through in-depth interviews
  • Defining founders’ and company purpose validated in an employee survey
  • Co-creation of new value propositions with clients
  • Creating communication plans
  • Setting goals, team and individual targets

Result? After discovering their purpose, choosing their core values and defining their strategic priorities, Barracuda has improved their customer journey and created clear guidelines for communication. This has enabled them to share their unique expertise better and win in their market

“We zijn nu meer gefocust en hebben tijdens het proces direct ook een aantal nieuwe business initiatieven kunnen bedenken en uitproberen, met succes!”

Barracuda Uninc., Founder

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